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Filmed in a posh and modern apartment, the chef asks if there is anyone out there who still isn't clear on the effects of cannabis on the brain. The concept was meant to help raise awareness on the changing laws and perception of legal cannabis.
Just crack an egg commercial voice professional#
In 2018, professional chef Todd Sugimoto was cast to mimic the original motions and lines from the first PSA, from 1987. The ad was posted to YouTube on Apin recognition of 4/20. The PSA critiqued the War on Drugs and its contribution to mass incarceration, structural racism and poverty. In 2017, Rachael Leigh Cook used imagery from the This is Your Brain on Drugs commercials in a PSA by the Drug Policy Alliance. Be ready." 2017 War on Drugs Critique version
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Isn't it?", "Why is heroin so addictive?", "Molly just makes you feel happy", "I have questions", "Mom, Dad, did you ever try drugs?" The narrator returns to say, "They're going to ask. This follows it with scenes of teens, with various ones saying "Um, yeah, I have questions", "Prescription drugs aren't as bad as street drugs, right?", "Weed's legal, isn't it?", "Drinking is worse than smoking weed.
Just crack an egg commercial voice cracked#
The third PSA, from 2016, is a loose remake which shows an egg in a human hand, stating "This is your brain", alongside a frying pan that the other hand is pointing to, stating "This is drugs", and the egg is cracked and gets fried onto the pan, stating "This is your brain on drugs. It was directed by Eden Tyler through New York-based production company Zooma Zooma, produced by agency producer Ed Kleban and Zooma Zooma producer Joseph Mantegna and edited by Jay Nelson at Santa Monica-based Avenue Edit. This PSA, likewise titled "Frying Pan", was conceived by art director Doug Hill, copywriter Ken Cills and creative director Graham Turner at New York-based agency Margeotes/Fertitta & Partners. Cook finally drops the pan on the counter of the now-wrecked kitchen, and, back to her calmer self, says, "Any questions?" Cook then says, "Wait, It's not over yet", and proceeds to smash everything in the kitchen with the frying pan in a rage, yelling "this is what your family goes through! And your friends! And your money! And your job! And your self-respect! And your future!" She ends with "And your life". She lifts the pan back up, saying, "and this is what your body goes through", in reference to the remnants of the smashed egg now dripping from the bottom of the pan and down her arm. The second PSA, from 1997, featured 18-year-old actress Rachael Leigh Cook, who, as before, holds up an egg and says, "this is your brain", before lifting up a frying pan with the words, "and this is heroin", after which she places the egg on a kitchen counter-"this is what happens to your brain after snorting heroin"-and slams the pan down on it. Anthony Marinelli scored the shorter versions. It was directed by Joe Pytka through his own Venice-based production company Pytka Productions and produced by agency producer Harvey Greenberg, Pytka executive producer Jane McCann and Pytka producer John Turney. "Fried Egg" and "Any Questions?"), was conceived by art directors Scot Fletcher and Rick Bell, copywriter Larre Johnson and creative director Paul Keye at Los Angeles-based agency keye/donna/pearlstein.
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Any questions?" The 10-second version omits the first sentence. This is accompanied by a voice-over saying in the 15-second version: "Okay, last time. In contrast, the 10-second and 15-second versions simply show a close-up of an egg dropping into a frying pan.
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He holds up an egg and says, "This is your brain," before motioning to a frying pan and adding, "This is drugs." He then cracks open the egg, fries the contents, and says, "This is your brain on drugs." Finally, he looks up at the camera and asks, "Any questions?" The 30-second version of the first PSA, from 1987, shows a man (played by John Roselius) in a starkly furnished apartment who asks if there is anyone out there who still does not understand the dangers of drug abuse.